1. The first text you send should be purely value-giving
1a. Meaning, it should be short, humorous/playful/flirty, and most importantly NOT REQUIRE A RESPONSE.
2. Convey emotion like ;-P emoticons, xoxo, to communicate what would normally come across via tonality or facial expressions.
3. Exaggerate experience. See the difference between 3a and 3b!
3a. "yeah I had a sandwich, it was alright"
3b. "I've just had the world's most glorious sandwich, crafted by the hand of god ;-)"
4. Touch on lots of different subject, be random. Never feel obliged to address a specific subject or conversational thread
5. Know the power of not responding.
5a. If s/he sends me a predictable/boring/useless text, simply not responding can be incredibly powerful.
6. Text only when you are in a happy, good mood. Do not text when needing validation or lonely
7. Follow questions with a playful changing of the subject.
7a. Any time you're asking a question, follow it up with a flirty statement.
7b. Example: "Are you around Thursday night? I know those dance club......"
8. Girls love receiving dirty texts just as much as guys do. Be cautious when sending these before you've hooked up though.
9. Get to the point. What can be said in 5 words needn't be said in 10.
10. Have Fun! Send texts because they amuse you, not to elicit a certain response.
11. If you're texting only to set up a date, YOU'RE DOING IT WRONG!
12. Make it fun, express your personality and above all, AMUSE YOURSELF.